“Ask the average person in a western nation what it means to cure a disease and what will they answer? Chances are they think a cure means a solution. You get sick with something, you take a treatment, then you’re no longer sick. Ask the same person how many diseases have been cured in the last century or so and they’ll probably think there were quite a lot. And yet, by the definition of cure just given, there have been very few actual cures developed.
[A] disconnect between the headline and the actual content of an article is extremely common these days and, once you get an eye for it, you can start to discover some interesting things about our culture. The pattern is as follows: the headline refers to the deep-seated cultural script while the body shows the “reality”. Many people would call such articles propaganda. But even if it is propaganda, it’s very subtle propaganda that works by reinforcing a cultural script that is perfectly familiar to the average reader. In this case, the cultural script is that we have cured lots of diseases through the wonders of modern medicine. If we dig a little deeper into that script, we find that it revolves around the word cure.”
Read the rest of the article at Simon Sheridan’s blog: